Social Media Management

With 1 in 3 consumers using social media to discover new brands and products, it is more important than ever to be present in the social media sphere.

Keeping your brand front of mind with striking and engaging posts and ad campaigns can complement your other paid media such as PPC Search and Display, allowing you to interact with customers more frequently.

We’ll help you create and manage a comprehensive and effective social media strategy that acheives your brand goals.

Our team works to connect brands with their target audience through social media advertising. Full-funnel capabilities run from increasing awareness to consideration and driving sales. We have experts for each detail with creative, cutting-edge formats and intelligent targeting.

The wide range of social platforms available to run ads on - each with its approaches towards targeting and user behaviour - allows us to reach people in multiple ways across multiple touchpoints. We curate a bespoke platform mix for each objective and audience and provide recommendations and best practices for maximum impact.

Making sure you keep in touch with your community is essential when building trust and rapport with customers. Whether you are looking for new business or retaining existing business, having a more ‘human’ side to your online presence can work wonders.

Using Adfinity for your community management ensures a consistent brand voice across posts, comments and messages. Our dedicated marketing team will ensure no query or potential buying intent is missed, making the most of every sales opportunity.

Our Marketing team will evaluate your existing social platforms and identify the points that need improvement. We will design a targeted social strategy for your company from our evaluation.

Our team uses social media tools to see how your company stacks up against competitors. We'll work with you to create a strong overarching message for your company and resources for promoting it.

Creating accurate target audiences for marketing is an essential step in any successful strategy. We’ll help you find the perfect ones for your brand.

We will identify the social channels best for your advertisement strategy and ensure that you have them correctly set up for your upcoming campaigns.

Once we know what you need and who you want to reach, we will develop a strategy to get your brand noticed on social media. Our paid strategies come with proposed costs and estimated KPIs where possible.

Once we finalise the strategy, it’s down to business. We will build campaign schedules with daily updates and bespoke media assets. We will also draft adverts we plan to run, including creatives and copy.

Our work doesn't stop when we produce your campaign strategy. We will manage the social media for you, so you can stay on top of what's happening at your business.

When content and ad campaigns launch, we monitor which ones are performing well for you and which ones don’t. We learn from this data to constantly try to improve performance as time goes on.

We provide reports focused on metrics that apply to your KPIs. This is also around a schedule that best suits your needs, typically weekly or monthly. We will warn you of significant trends as they happen. A dedicated account manager will always be available for any queries.